Jay-Z Reportedly Picked Himself to Headline the 2027 Super Bowl Halftime Show

Puck's Dave Brooks reports, citing multiple sources, that Jay-Z picked himself to headline the Super Bowl LXI halftime show on Feb. 14, 2027, at SoFi Stadium. The NFL and Roc Nation have not confirmed. Jay plays SoFi Oct. 23 and 24.

Jay-Z has been picking the Super Bowl halftime headliner since 2019. For 2027, he reportedly picked himself.

Puck's Dave Brooks reported Tuesday that, according to multiple sources, Jay-Z chose himself to headline Super Bowl LXI on Feb. 14, 2027, at SoFi Stadium. Miley Cyrus and Justin Bieber were also considered, per Puck. Neither the NFL nor Roc Nation responded to Puck's request for comment, and there's no official announcement yet.

Roc Nation has run the halftime show under a deal with the NFL since 2019. Puck says that deal pays $5 million a year and was renewed in 2024 for five more years. Under Jay's watch, the stage went to Dr. Dre and the West Coast crew, Rihanna, Usher, Kendrick Lamar and Bad Bunny. He never booked himself.

He's hinted at it before. "I thought it would be selfish to pick myself too early," he told Entertainment Tonight in January 2024. "Maybe one year."

The timing lines up. Jay has been on a stadium run all year for 30 years of Reasonable Doubt and 25 years of The Blueprint, including three sold-out nights at Yankee Stadium. His next stop is two shows at SoFi Stadium on Oct. 23 and 24, the same building as the Super Bowl. Puck says he could make it official there this weekend.

The internet already has jokes about Jay-Z booking Jay-Z, and an old Cam'ron prediction about Hov wanting the gig is going around again. If it happens, it'll be his first time headlining halftime.

Sources: Puck (Oct. 20, 2026); AllHipHop, USA Today For The Win and Consequence (Oct. 20, 2026). Photo: NYS Senate Media Services, CC BY 2.0 (https://creativecommons.org/licenses/by/2.0/), via Wikimedia Commons. Cropped and color-adjusted.