Gunna Drops "Pop It" With Coco Gauff in the Video, Launches SB the Label With Three Atlanta Signees

Gunna released "Pop It," the first single from his upcoming album Splurge, with Coco Gauff in the Spike Jordan-directed video, and launched SB the Label with Atlantic Music Group, signing Atlanta artists Casper Bluff, Nechie and Dracc.

Gunna came back with a song and a company on the same day.

The Atlanta rapper released "Pop It" on Friday, Oct. 9. It is his first solo song of 2026 and the first single from his next studio album, Splurge, which still has no release date.

The video, directed by Spike Jordan, stars tennis star Coco Gauff. In the clip she takes the first point off her serve, asks Gunna what he wants, he says "an ace," and the hook hits: "pop it." Gauff's mom, Candi, shared it on Instagram. The video also features Casper Bluff, Nechie and Dracc.

That trio is the bigger news for Atlanta. Gunna (real name Sergio Kitchens) launched SB the Label on Friday in partnership with Atlantic Music Group, with himself as CEO. Casper Bluff, Nechie and Dracc, all from the Atlanta area, are the first three artists signed.

"SB the Label represents the beginning of a new chapter for me," Gunna told Variety. "It only felt right to start that chapter alongside my brothers Casper Bluff, Nechie, and Dracc."

The label stays inside the same Warner family Gunna came up in, from his early days at Young Thug's YSL Records through 300 Entertainment and Atlantic.

Splurge would be his seventh studio album. His last three albums all landed in the Billboard 200 top three, with No. 1 debuts for Wunna (2020) and DS4EVER (2022).

CONFIRMED.

Is "Pop It" a hit or nah?

Sources: Variety (Oct. 9); iHeartRadio (Oct. 6); Sportskeeda (Oct. 2026); The Needle Drop (Oct. 6). Photo: Spike Jordan, "Pop It" press image.